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~person:"Grönroos, Christian"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~source:"econis"
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Marketing theory
71
Marketingtheorie
71
Market research
26
Marktforschung
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12
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12
History of economic thought
11
Ökonomische Ideengeschichte
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9
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Naresh K. Malhotra
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English
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Grönroos, Christian
Malhotra, Naresh K.
Shaw, Eric H.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
47
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Lusch, Robert F.
27
Maclaran, Pauline
23
Brown, Stephen
21
Homburg, Christian
20
Saren, Michael
20
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Kuß, Alfred
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Wierenga, Berend
12
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
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9
Albers, Sönke
9
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Svenska Handelshögskolan <Helsinki>
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Review of marketing research
10
Legends in marketing
7
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6
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6
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6
AMS review : official publication of the Academy of Marketing Science
3
Journal of marketing management : MM
3
Marketing theory
3
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
History of marketing thought ; Volume 1
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of service management
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
A reader in marketing communications
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Journal of customer behaviour
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Pearson always learning
1
Review of marketing research , 4
1
The evolution of nonprofit marketing
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The nature and scope of marketing research
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ECONIS (ZBW)
RePEc
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1
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
4
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
5
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
6
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
7
An empirical test of a theoretical model of problem-solving
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10011859892
Saved in:
8
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
9
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
10
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
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