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~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
~subject:"Customer integration"
~subject:"Marketing"
~subject:"Ökonomische Ideengeschichte"
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Search: subject:"Marketingtheorie"
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Customer integration
Marketing
Ökonomische Ideengeschichte
Marketingtheorie
53
Marketing theory
52
History of economic thought
11
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
8
Dienstleistungsmarketing
8
Relationship marketing
8
Services marketing
8
Theorie
8
Theory
8
USA
8
United States
8
Betriebliche Wertschöpfung
7
Value creation
7
Kundenintegration
6
Service-Dominant Logic
4
Service-dominant logic
4
Bibliometrics
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Bibliometrie
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Consumer behaviour
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Deutschland
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Dienstleistung
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Germany
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Konsumentenverhalten
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Management
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Marktforschung
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Theory-practice divide
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Betriebswirtschaftslehre
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Business economics
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Customer value
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English
21
German
5
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Grönroos, Christian
Meffert, Heribert
Shaw, Eric H.
Kotler, Philip
29
Tadajewski, Mark
27
Jones, D. G. Brian
20
Keller, Kevin Lane
15
Kuß, Alfred
15
Hunt, Shelby D.
12
Sheth, Jagdish N.
11
Freiling, Jörg
10
Kleinaltenkamp, Michael
10
Layton, Roger A.
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Lusch, Robert F.
9
Vargo, Stephen L.
9
Dholakia, Nikhilesh
8
Dixon, Donald F.
8
Hackley, Christopher E.
7
Hair, Joseph F.
7
Lehmann, Donald R.
7
Maclaran, Pauline
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Peterson, Mark
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Winer, Russell S.
6
Wooliscroft, Ben
6
Zaltman, Gerald
6
Bode, Matthias
5
Bänsch, Axel
5
Deseniss, Alexander
5
Firat, A. Fuat
5
Hansen, Ursula
5
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Journal of historical research in marketing
3
Journal of marketing management : MM
3
Marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Meddelanden från Svenska Handelshögskolan
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Handbook of marketing
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
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ECONIS (ZBW)
26
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1
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
4
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
5
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
6
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
7
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
8
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
9
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
10
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
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