//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gröppel-Klein, Andrea"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
59
Werbewirkung
59
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
19
Werbung
19
Emotion
12
Internet marketing
9
Online-Marketing
9
Deutschland
8
Germany
8
Product Placement
8
Product placement
8
Advertising planning
7
Children
7
Kinder
7
Werbeplanung
7
Advertising industry
6
Brand
6
Fernsehwerbung
6
Markenartikel
6
Sponsoring
6
Sponsorship
6
Target group
6
Television advertising
6
Werbewirtschaft
6
Zielgruppe
6
Australia
5
Australien
5
Computerspiel
5
Estimation
5
Psychology of advertising
5
Schätzung
5
Video game
5
Werbepsychologie
5
Cognition
4
Kognition
4
Measurement
4
Messung
4
Brand image
3
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
55
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
15
Book section
15
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
50
German
9
Author
All
Gröppel-Klein, Andrea
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
30
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Yoon, Hye Jin
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Rozendaal, Esther
14
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
3
Young consumers : insight and ideas for responsible marketers
3
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
2
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Die Betriebswirtschaft : DBW
1
Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The international review of retail, distribution and consumer research
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Yearbook of marketing and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
1
-
10
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Müller, Katrin
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014339323
Saved in:
4
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
7
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
8
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
9
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
10
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->