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~person:"Greenwell, T. Christopher"
~person:"Kim, Yu Kyoum"
~person:"Spiegel, Mark"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Welt"
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Search: subject_exact:"Sportmarketing"
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Brand management
Consumer behaviour
Welt
Sportmarketing
30
Sports marketing
30
Konsumentenverhalten
21
Sport
15
Sports
15
Sport event
13
Sportveranstaltung
13
Professional sports
11
Profisport
11
Sport organization
7
Sportorganisation
7
Beziehungsmarketing
6
Relationship marketing
6
USA
6
United States
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Advertising effects
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Werbewirkung
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1950-2006
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Außenwirtschaftsförderung
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International economy
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Internationale Wirtschaft
4
Markenführung
4
Sponsoring
4
Sponsorship
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Trade promotion
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World
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Arbeitsgruppe
2
Ball game
2
Ballsport
2
Emotion
2
Motivation
2
Niche marketing strategy
2
Nischenstrategie
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Team
2
attendance
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consumer attitude
2
sponsorship
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English
26
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Greenwell, T. Christopher
Kim, Yu Kyoum
Spiegel, Mark
Funk, Daniel C.
19
Kunkel, Thilo
19
Ko, Yong Jae
17
Biscaia, Rui
16
McDonald, Heath
16
Doyle, Jason P.
12
Drayer, Joris
12
Dwyer, Brendan
12
Heere, Bob
12
Kwak, Dae Hee
12
Uhrich, Sebastian
11
Ballouli, Khalid
10
Byon, Kevin K.
10
James, Jeffrey D.
10
Shapiro, Stephen L.
10
Asada, Akira
8
Breuer, Christoph
8
Katz, Matthew
8
Shuv-Ami, Avichai
8
Yoshida, Masayuki
8
Bennett, Gregg
7
Chadwick, Simon
7
Chanavat, Nicolas
7
Karg, Adam
7
Pedersen, Paul M.
7
Schreyer, Dominik
7
Zhang, James J.
7
Ahn, Taesoo
6
Baker, Thomas A., III.
6
Burmann, Christoph
6
Cho, Heetae
6
Delia, Elizabeth B.
6
Grohs, Reinhard
6
Havard, Cody T.
6
Jang, Wonseok
6
Koenigstorfer, Joerg
6
Koronios, Konstantinos
6
Lee, Joon Sung
6
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Published in...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of sport management and marketing : IJSMM
4
International journal of sports marketing & sponsorship
3
Sport management review
3
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Discussion paper / Centre for Economic Policy Research
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
The economic journal : the journal of the Royal Economic Society
1
The journal of business & industrial marketing
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers series / Federal Reserve Bank of San Francisco
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ECONIS (ZBW)
26
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1
Relationships as strategic assets : a sport fan equity approach
Kim, Young Do
;
Kim, Yu Kyoum
;
Magnusen, Marshall J.
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012523258
Saved in:
2
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
3
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
4
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
5
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
6
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
7
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
8
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
9
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
10
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
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