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~person:"Grewal, Dhruv"
~person:"Wu, Luorong"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Emotion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand management
Consumer behaviour
Dienstleistungsqualität
Emotion
Service quality
Konsumentenverhalten
96
Einzelhandel
23
Retail trade
23
Beziehungsmarketing
21
Relationship marketing
21
Customer satisfaction
16
Kundenzufriedenheit
16
Internet marketing
15
Online-Marketing
15
Online retailing
11
Online-Handel
11
Social Web
10
Social web
10
Ladengestaltung
9
Preismanagement
9
Pricing strategy
9
Store design
9
Viral marketing
9
Virales Marketing
9
Experiment
8
USA
7
United States
7
Advertising effects
6
Gastronomie
6
Markenführung
6
Restaurant industry
6
Werbewirkung
6
Preis
5
Price
5
online reviews
5
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Confidence
4
Consumer behavior
4
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Online availability
All
Undetermined
59
Free
2
Type of publication
All
Article
93
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
96
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
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Language
All
English
96
Author
All
Grewal, Dhruv
Wu, Luorong
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Published in...
All
Journal of retailing
13
International journal of hospitality management
12
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Journal of business research : JBR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
International journal of contemporary hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of service management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Cornell hospitality quarterly : CQ
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Review of marketing research
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
The journal of product & brand management
1
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Source
All
ECONIS (ZBW)
96
Showing
61
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70
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96
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61
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
62
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
63
Does anthropomorphism influence customers' switching intentions in the self-service technology failure context?
Fan, Alei
;
Wu, Luorong
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 713-723
Persistent link: https://www.econbiz.de/10011590916
Saved in:
64
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Townsend, Claudia
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
Saved in:
65
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
66
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
67
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
68
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
69
Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv
;
Roggeveen, Anne
;
Nordfält, Jens
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
Saved in:
70
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
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