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~person:"Guerard, John Baynard"
~person:"Han, Heesup"
~subject:"Brand management"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Handbook"
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| 6 applied filters
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Subject
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Brand management
USA
Consumer behaviour
92
Konsumentenverhalten
92
Customer satisfaction
55
Kundenzufriedenheit
55
Beziehungsmarketing
52
Relationship marketing
52
Hotel industry
45
Hotellerie
45
Dienstleistungsqualität
34
Service quality
34
Holiday behaviour
30
Urlaubsverhalten
30
United States
24
Markenführung
23
Portfolio selection
22
Portfolio-Management
22
Tourism
22
Tourismus
22
Brand image
20
Markenimage
20
Emotion
17
Theorie
17
Theory
17
Environmental management
16
Gastronomie
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Restaurant industry
16
Umweltmanagement
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Cruise
14
Environmental consciousness
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Kreuzfahrt
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Satisfaction
14
Umweltbewusstsein
14
Airline
13
Confidence
13
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Corporate social responsibility
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45
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2
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Language
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English
47
Author
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Guerard, John Baynard
Han, Heesup
Melewar, T. C.
58
Jang, Soocheong
50
Lee, Seoki
38
Smith, Alan D.
38
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
31
Link, Albert N.
30
Madura, Jeff
30
Balmer, John M. T.
28
Baumgarth, Carsten
28
Esch, Franz-Rudolf
26
Ko, Eunju
26
Kumar, V.
26
Calantone, Roger J.
25
Christodoulides, George
25
Gupta, Suraksha
25
Guzman, Francisco
25
Vrontis, Demetris
25
Hasan, Iftekhar
24
Hollebeek, Linda D.
24
Veloutsou, Cleopatra
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Keller, Kevin Lane
23
Mowery, David C.
23
Sarkar, Abhigyan
23
Fabozzi, Frank J.
22
Khan, Imran
22
Pitt, Leyland F.
22
Romaniuk, Jenni
22
Audretsch, David B.
21
Foroudi, Pantea
21
Japutra, Arnold
21
Paul, Justin
21
Rahman, Zillur
21
Song, Michael
21
King, Ceridwyn
20
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International journal of hospitality management
12
Journal of travel and tourism marketing
7
International journal of contemporary hospitality management
6
Research in finance
4
Journal of retailing and consumer services
2
The journal of investing
2
Tourism and hospitality research : the surrey quarterly review
2
Advances in mathematical programming and financial planning : a research annual
1
Journal of forecasting
1
Journal of hospitality marketing & management
1
Journal of investment management : JOIM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The energy journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
World Scientific handbook in financial economics series
1
World scientific handbook in financial economics series
1
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ECONIS (ZBW)
47
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1
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10
of
47
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date (oldest first)
1
Portfolio construction and
management
in the Barra Aegis System : a case study using the USER data
Miller, Whit
;
Xu, Ganlin
;
Guerard, John Baynard
- In:
The journal of investing
23
(
2014
)
4
,
pp. 111-120
Persistent link: https://www.econbiz.de/10011377405
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
3
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
7
Handbook of applied investment research
Guerard, John Baynard
(
ed.
);
Ziemba, William T.
(
ed.
)
-
2021
seasonal anomalies, stock selection modeling and portfolio
management
. Fifty years ago, finance professors taught the Efficient …
Persistent link: https://www.econbiz.de/10012643543
Saved in:
8
Handbook of applied investment research
Guerard, John Baynard
(
ed.
);
Ziemba, William T.
(
ed.
)
-
2021
seasonal anomalies, stock selection modeling and portfolio
management
. Fifty years ago, finance professors taught the Efficient …
Persistent link: https://www.econbiz.de/10012260078
Saved in:
9
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
10
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
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