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~person:"Gupta, Suraksha"
~subject:"Brand management"
~subject:"Firmenimage"
~type:"article"
~type:"book"
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Search: subject_exact:"Markenidentität"
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Brand management
Firmenimage
Brand image
16
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16
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12
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7
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7
Consumer behaviour
6
Konsumentenverhalten
6
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3
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Gupta, Suraksha
Burmann, Christoph
60
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
25
Bang, Nguyen
22
Phau, Ian
22
Guzman, Francisco
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
17
Bruhn, Manfred
16
Han, Heesup
16
Khan, Imran
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Huber, Frank
15
Romaniuk, Jenni
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Batra, Rajeev
12
Grohmann, Bianca
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
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11
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
2
Thunderbird international business review
2
Technological forecasting & social change : an international journal
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
14
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Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
5
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
6
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
7
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
8
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
10
Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Saved in:
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