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~person:"Halbert, Michael H."
~person:"Jain, Arun K."
~person:"Neal, William D."
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Halbert, Michael H.
Jain, Arun K.
Neal, William D.
Green, Paul E.
169
Krieger, Abba M.
34
Wind, Yoram
23
Robinson, Patrick J.
13
Carmone, Frank J.
12
Green, Paul E
11
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
7
Sheth, Jagdish N.
7
Carroll, J.
5
Wind, Yoram (Jerry)
5
Alderson, Wroe
3
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3
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3
Lenk, Peter J.
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3
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Journal of marketing research : JMR
2
Fundamentals of marketing research ; Vol. 6
1
Journal of Advertising Research
1
Journal of advertising research
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Legends in marketing
1
Marketing models : quantitative applications
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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ECONIS (ZBW)
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Robustness of conjoint analysis : some Monté Carlo results
Carmone, Frank J.
;
Green, Paul E.
;
Jain, Arun K.
-
2007
Persistent link: https://www.econbiz.de/10003541559
Saved in:
3
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
4
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
Saved in:
5
Benefit Bundle Analysis
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 32-38
Persistent link: https://www.econbiz.de/10005120165
Saved in:
6
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
Saved in:
7
An experiment in probability estimation
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 266-273
Persistent link: https://www.econbiz.de/10002539599
Saved in:
8
Perception and preference mapping in the analysis of marketing behavior
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Proceedings of the Business and Economic Statistics …
(
1967
),
pp. 129-145
Persistent link: https://www.econbiz.de/10003568693
Saved in:
9
Canonical analysis : an exposition and illustrative application
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Marketing models : quantitative applications
,
(pp. 287-303)
.
1971
Persistent link: https://www.econbiz.de/10002539398
Saved in:
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