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~person:"Han, Heesup"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
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Search: subject:"Consumer preferences"
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Brand
Markenführung
Markenimage
Consumer behaviour
181
Konsumentenverhalten
181
Customer satisfaction
67
Kundenzufriedenheit
67
Beziehungsmarketing
62
Relationship marketing
62
Brand management
54
Brand image
44
Hotel industry
41
Hotellerie
41
Dienstleistungsqualität
35
Service quality
35
Emotion
33
Holiday behaviour
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62
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Han, Heesup
Loureiro, Sandra Maria Correia
Phau, Ian
44
Huber, Frank
29
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Melewar, T. C.
26
Dawes, John
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
24
Bang, Nguyen
22
Guzman, Francisco
21
Veloutsou, Cleopatra
21
Bauer, Hans H.
20
Hollebeek, Linda D.
20
Usman, Osly
20
Romaniuk, Jenni
19
Sattler, Henrik
19
Burmann, Christoph
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Fetscherin, Marc
17
Fournier, Susan
17
Gázquez-Abad, Juan Carlos
17
Bagozzi, Richard P.
16
Gierl, Heribert
16
Park, C. Whan
16
Paul, Justin
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
Pelsmacker, Patrick de
15
Septianto, Felix
15
Ahn, Jiseon
14
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Journal of travel and tourism marketing
8
International journal of hospitality management
7
Journal of retailing and consumer services
7
Journal of promotion management : innovations in planning and applied research
5
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Tourism and hospitality research : the surrey quarterly review
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
62
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
8
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
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