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~person:"Han, Heesup"
~subject:"Brand image"
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Search: subject:"consumer research"
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Brand image
Consumer behaviour
115
Konsumentenverhalten
115
Customer satisfaction
54
Kundenzufriedenheit
54
Beziehungsmarketing
40
Relationship marketing
40
Hotel industry
39
Hotellerie
39
Dienstleistungsqualität
30
Service quality
30
Brand management
23
Markenführung
23
Emotion
21
Holiday behaviour
20
Urlaubsverhalten
20
Markenimage
19
Gastronomie
14
Restaurant industry
14
USA
13
Environmental management
12
Umweltmanagement
12
United States
12
Environmental consciousness
11
Satisfaction
11
Tourism
11
Tourismus
11
Umweltbewusstsein
11
Airline
10
Confidence
10
Fluggesellschaft
10
Vertrauen
10
Brand
9
Brand loyalty
9
Cruise
9
Kreuzfahrt
9
Markenartikel
9
Perception
9
Wahrnehmung
9
Markentreue
8
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English
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Han, Heesup
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Huber, Frank
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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Journal of travel and tourism marketing
7
International journal of hospitality management
4
International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
19
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11
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
12
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
13
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
14
A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup
;
Lee, JungHoon
;
Hwang, Jinsoo
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
1
,
pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
Saved in:
15
Shaping and enhancing airport lounge experiences : the application of brand personality and image congruity theories
Lee, Sanghyeop
;
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Han, Heesup
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2901-2920
Persistent link: https://www.econbiz.de/10011799935
Saved in:
16
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
17
Personality, satisfaction, image, ambience, and loyalty : testing their relationships in the hotel industry
Jani, Dev
;
Han, Heesup
- In:
International journal of hospitality management
37
(
2014
),
pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
Saved in:
18
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
Saved in:
19
Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
3
,
pp. 303-329
Persistent link: https://www.econbiz.de/10009785965
Saved in:
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