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~person:"Hennigs, Nadine"
~subject:"Germany"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: person:"Wiedmann, Klaus-Peter"
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Germany
Markenimage
Consumer behaviour
12
Konsumentenverhalten
12
Luxury goods
8
Luxusgüter
8
Brand management
7
Markenführung
7
Brand image
6
Deutschland
5
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Automotive industry
2
Brand extension
2
Corporate reputation
2
Customer satisfaction
2
Customer value
2
Distance selling
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Distanzhandel
2
Europa
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Europe
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Firmenimage
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Kfz-Industrie
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Kundenwert
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Kundenzufriedenheit
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Markentransfer
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Marketing
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Marketingmanagement
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luxury brand management
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luxury consumption
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Hennigs, Nadine
Wiedmann, Klaus-Peter
24
Schmidt, Steffen
5
Walsh, Gianfranco
4
Godey, Bruno
3
Wuestefeld, Thomas
3
Aiello, Gaetano
2
Donvito, Raffaele
2
Frenzel, Tobias
2
Klarmann, Christiane
2
Labenz, Franziska
2
Langner, Sascha
2
Pederzoli, Daniele
2
Behrens, Stefan
1
Bettels, Jannick
1
Buckler, Frank
1
Buxel, Holger
1
Carduck, Juliane
1
Chan, Priscilla
1
Chen, Rong
1
Duvenhorst, Carsten
1
Ewing, Mike
1
Fei, Li
1
Fombrun, Charles J.
1
Grazzini, Laura
1
Haase, Janina
1
Halliburton, Chris
1
Karampournioti, Evmorfia
1
Kassubek, Martin
1
Klee, Alexander
1
Kudlińska, Mariola
1
Lee, Yuri
1
Ludewig, Dirk
1
Matijevic, A.
1
Oh, Hyunjoo
1
Pankalla, Lars
1
Raffée, Hans
1
Seegebarth, Barbara
1
Singh, Rahul
1
Siu, Noel Yee-Man
1
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The journal of brand management : an international journal
2
Corporate reputation review : an international journal
1
International journal of services technology and management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing theory and practice
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
10
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10
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
4
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
5
Social persuasion : targeting social identities through social influencers
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009722351
Saved in:
6
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
7
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
8
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
9
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
Saved in:
10
Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10003603901
Saved in:
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