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~person:"Herrmann, Andreas"
~person:"Uebel, Matthias"
~person:"Verhoef, Peter C."
~person:"Wilde, Klaus D."
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Beziehungsmarketing
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Herrmann, Andreas
Uebel, Matthias
Verhoef, Peter C.
Wilde, Klaus D.
Bruhn, Manfred
69
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
53
Hollebeek, Linda D.
44
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37
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34
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33
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32
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Thaichon, Park
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
13
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
4
Journal of retailing
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European management journal
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Customer engagement : contemporary issues and challenges
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
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Die Bank
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Handbook of marketing strategy
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Handbook of research on customer equity in marketing
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Harvard-Business-Manager : das Wissen der Besten
1
How to succeed in the digital age : strategies from 17 top managers
1
Interaktionen im Dienstleistungsbereich
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
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MSI reports : working paper series
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ECONIS (ZBW)
115
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1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
7
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
8
Intelligent business processes in CRM : exemplified by complaint management
Zaby, Christopher
;
Wilde, Klaus D.
- In:
Business & information systems engineering : BISE ; the …
60
(
2018
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011889881
Saved in:
9
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
10
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
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