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~person:"Herrmann, Andreas"
~subject:"Automotive industry"
~subject:"Beziehungsmarketing"
~subject:"Preismanagement"
~type:"article"
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Automotive industry
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Consumer behaviour
59
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11
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Herrmann, Andreas
Han, Heesup
41
Mattila, Anna S.
38
Hollebeek, Linda D.
28
Grewal, Dhruv
23
Loureiro, Sandra Maria Correia
21
Klaus, Philipp
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Kumar, V.
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Verhoef, Peter C.
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Balaji, M. S.
14
Japutra, Arnold
14
Lemon, Katherine N.
14
Monroe, Kent B.
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Bilgihan, Anil
13
Evanschitzky, Heiner
13
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13
Rahman, Zillur
13
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13
Sreejesh, S.
13
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12
Gierl, Heribert
12
Kumar, Vikas
12
Malthouse, Edward C.
12
Neslin, Scott A.
12
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12
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Journal of business economics : JBE
2
Psychology & marketing
2
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2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
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1
Journal of marketing research
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing letters : a journal of research in marketing
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
21
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1
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
3
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
4
Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Review of managerial science
6
(
2012
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009426189
Saved in:
5
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
6
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
Saved in:
7
Aufpreise oder Gesamtpreise? : Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten
Polak, Benjamin
;
Stadler, Rupert
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
8
,
pp. 911-932
Persistent link: https://www.econbiz.de/10008748394
Saved in:
8
Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus
;
Heitmann, Mark
;
Herrmann, Andreas
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
Saved in:
9
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
10
Individuelles Entscheidungsverhalten bei Variantenvielfalt : die Wirkung der "attribute alignability"
Herrmann, Andreas
;
Schaffner, Dorothea
;
Heitmann, Mark
- In:
Journal of business economics : JBE
76
(
2006
)
3
,
pp. 309-337
Persistent link: https://www.econbiz.de/10003294663
Saved in:
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