//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hinterhuber, Andreas"
~person:"Kumar, V."
~person:"Nyadzayo, Munyaradzi W."
~subject:"B2B disruptions"
~subject:"Bayes-Statistik"
~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
B2B disruptions
Bayes-Statistik
Kundenwert
Markenführung
Virales Marketing
B-to-B-Marketing
26
Business-to-business marketing
26
Lieferantenmanagement
13
Supplier relationship management
13
Beziehungsmarketing
8
Preismanagement
8
Pricing strategy
8
Relationship marketing
8
Customer value
7
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
Markenimage
4
Value-based pricing
3
B2B branding
2
Betriebliche Wertschöpfung
2
Brand
2
Business services
2
E-commerce
2
Electronic Commerce
2
Emerging economies
2
Emerging markets
2
Firm performance
2
Franchisor competence
2
Freie Berufe
2
Innovation
2
KMU
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Pricing
2
Professional service firms
2
Professional services
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Interview
1
Language
All
English
14
Author
All
Hinterhuber, Andreas
Kumar, V.
Nyadzayo, Munyaradzi W.
Keränen, Joona
9
Baumgarth, Carsten
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Bolton, Ruth N.
4
Eggert, Andreas
4
Hutt, Michael D.
4
Jalkala, Anne
4
Sarkar, Soumya
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Chatterjee, Sharmila C.
3
Cobelli, Nicola
3
Itani, Omar S.
3
Karjaluoto, Heikki
3
Keller, Kevin Lane
3
Lilien, Gary L.
3
Lindgreen, Adam
3
O'Cass, Aron
3
Russo, Ivan
3
Salminen, Risto T.
3
Salonen, Anna
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anderson, James C.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Billett, Matthew T.
2
Brock, Christian
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
2
Creating and managing superior customer value
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovation in pricing : contemporary theories and best practices
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
4
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
5
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
6
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
7
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
8
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
9
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
10
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->