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~person:"Homburg, Christian"
~person:"Khare, Arpita"
~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Marketing
263
Beziehungsmarketing
201
Relationship marketing
201
Theory
186
Marketingmanagement
178
Deutschland
168
Consumer behaviour
166
Germany
164
Marketing management
159
Marktforschung
118
Market research
113
Brand management
94
Markenführung
94
Marketingtheorie
64
Customer satisfaction
60
Kundenzufriedenheit
60
Marketing theory
58
Lieferantenmanagement
57
Supplier relationship management
57
Brand image
50
Markenimage
50
Vertrieb
46
Physical distribution
43
Business-to-business marketing
41
Strategisches Management
41
Erfolgsfaktor
38
Online-Marketing
36
Success factor
35
Internet marketing
33
Social Web
31
Social web
31
India
27
Indien
27
Unternehmen
27
Brand
26
Markenartikel
26
Marketingforschung
23
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Undetermined
83
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6
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Article
196
Book / Working Paper
169
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Article in journal
148
Aufsatz in Zeitschrift
148
Aufsatz im Buch
52
Book section
52
Graue Literatur
42
Non-commercial literature
42
Collection of articles of several authors
38
Sammelwerk
38
Lehrbuch
35
Textbook
35
Handbook
33
Handbuch
33
Aufsatzsammlung
22
Arbeitspapier
18
Bibliografie enthalten
18
Bibliography included
18
Working Paper
18
Hochschulschrift
12
Thesis
8
Case study
6
Fallstudie
6
Wörterbuch
3
Enzyklopädie
2
Nachschlagewerk
2
Reference book
2
Reprint
2
Bibliografie
1
Collection of articles written by one author
1
Elektronischer Datenträger
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
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Language
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German
209
English
159
Author
All
Homburg, Christian
Khare, Arpita
Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
120
Meffert, Heribert
97
Herrmann, Andreas
90
Huber, Frank
90
Kleinaltenkamp, Michael
88
Bauer, Hans H.
87
Han, Heesup
71
Ahlert, Dieter
68
Backhaus, Klaus
65
Kumar, V.
59
Lambertini, Luca
59
Albers, Sönke
58
Gierl, Heribert
53
Mattila, Anna S.
49
Peitz, Martin
49
Swoboda, Bernhard
47
Verhoef, Peter C.
46
Diller, Hermann
44
Benkenstein, Martin
43
Burmann, Christoph
43
Phau, Ian
42
Esch, Franz-Rudolf
41
Grewal, Dhruv
41
Hruschka, Harald
41
Hollebeek, Linda D.
40
Krafft, Manfred
40
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
37
Helm, Roland
37
Tomczak, Torsten
37
Bang, Nguyen
36
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Duncker & Humblot
4
Springer Fachmedien Wiesbaden
3
Institut für Marktorientierte Unternehmensführung Mannheim
2
Wissenschaftliche Hochschule für Unternehmensführung
2
Gottfried Wilhelm Leibniz Universität Hannover
1
Universität Mannheim
1
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Schriftenreihe Marketing, Management
19
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
Journal of retailing and consumer services
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
8
Marketing : ZFP ; journal of research and management
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Die Betriebswirtschaft : DBW
7
Lehrbuch
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business economics : JBE
6
Journal of business research : JBR
6
Review of marketing research
6
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Wissenschaft & Praxis
4
Fundamentals of marketing research ; Vol. 1
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Psychology & marketing
3
Research
3
The journal of product & brand management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business competition and growth : IJBCG
2
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Source
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ECONIS (ZBW)
365
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1
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10
of
365
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
3
How to earn a premium price : the effect of green
marketing
and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
7
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
8
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
9
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
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