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~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rather, Raouf Ahmad"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Consumer behaviour
Customer satisfaction
Beziehungsmarketing
159
Relationship marketing
159
Konsumentenverhalten
52
Kundenzufriedenheit
44
Theorie
41
Theory
41
Brand management
35
Deutschland
35
Germany
35
Markenführung
35
Brand image
20
Markenimage
20
Dienstleistungsqualität
17
Marketing management
17
Marketingmanagement
17
Service quality
17
Kundenmanagement
16
Lieferantenmanagement
16
Supplier relationship management
16
Social Web
15
Social web
15
Beziehungsmanagement
13
Customer integration
13
Kundenbindung
13
Kundenintegration
13
Brand
12
Markenartikel
12
Erfolgsfaktor
11
Estimation
11
Internet marketing
11
Online-Marketing
11
Schätzung
11
Success factor
11
Salespeople
10
Verkaufspersonal
10
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9
Customer engagement
9
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9
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Article
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English
55
German
18
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Homburg, Christian
Loureiro, Sandra Maria Correia
Rather, Raouf Ahmad
Han, Heesup
49
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Prentice, Catherine
25
Huber, Frank
23
Bang, Nguyen
20
Klaus, Philipp
20
Hyun, Sunghyup Sean
19
Mittal, Vikas
19
Svensson, Göran
19
Bauer, Hans H.
18
Bruhn, Manfred
18
Evanschitzky, Heiner
18
Gustafsson, Anders
18
So, Kevin Kam Fung
18
Usman, Osly
18
Aksoy, Lerzan
17
Khan, Imran
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Kim, Wansoo
16
Quach, Sara
16
Swoboda, Bernhard
16
Wieseke, Jan
16
Balaji, M. S.
15
Bilgihan, Anil
15
Blut, Markus
15
Foscht, Thomas
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
Stock-Homburg, Ruth
15
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Wissenschaftliche Hochschule für Unternehmensführung
1
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Journal of retailing and consumer services
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of promotion management : innovations in planning and applied research
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
International journal of hospitality management
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Die Betriebswirtschaft : DBW
2
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Emerald insight
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of strategic marketing
1
Kompetenz in Wissenschaft & Management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism review
1
Vertrieb : Verkäufer führen - Umsatz machen
1
Vision : the journal of business perspective
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ECONIS (ZBW)
73
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
8
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
9
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
10
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
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