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~person:"Homburg, Christian"
~subject:"Absatz"
~subject:"Consumer behaviour"
~subject:"Selling"
~type:"article"
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Absatz
Consumer behaviour
Selling
Salespeople
11
Verkaufspersonal
11
Beziehungsmarketing
6
Erfolgsfaktor
6
Physical distribution
6
Relationship marketing
6
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6
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Leistungsanreiz
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New product development
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Performance incentive
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Produktentwicklung
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business-to-business marketing
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Anreiz
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Customer satisfaction
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Konsumentenverhalten
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Lieferantenmanagement
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Perception
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Homburg, Christian
Agnihotri, Raj
21
Alavi, Sascha
19
Wieseke, Jan
19
Johnson, Jeff S.
18
Habel, Johannes
16
Pullins, Ellen
16
Rapp, Adam
16
Schmitz, Christian
16
Ahearne, Michael
15
Lee, Nick
15
Friend, Scott B.
14
Svensson, Göran
14
Hughes, Douglas E.
13
Rangarajan, Deva
13
Guenzi, Paolo
12
Moncrief, William C.
12
Plouffe, Christopher R.
12
Terho, Harri
12
Albers, Sönke
11
Bolander, Willy
11
Bush, Alan J.
11
Panagopoulos, Nikolaos G.
11
Sharma, Arun
11
DeCarlo, Thomas E.
10
Hochstein, Bryan
10
Marshall, Greg W.
10
Zoltners, Andris A.
10
Chaker, Nawar N.
9
Dixon, Andrea L.
9
Dubinsky, Alan J.
9
Evans, Kenneth R.
9
Gustafsson, Anders
9
Lam, Son K.
9
Lane, Nikala
9
Lorimer, Sally E.
9
Malshe, Avinash
9
Sinha, Prabhakant
9
Badrinarayanan, Vishag
8
Bonney, Leff
8
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Journal of marketing
5
Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
10
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1
Virtual reality in new product development : insights from prelaunch
sales
forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The catbird seat of the
sales
force : how
sales
force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
3
Design and governance of multichannel
sales
systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
4
Motivating
sales
reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
6
Configurations of marketing and
sales
: a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
7
When should the customer really be king? : on the optimum level of salesperson customer orientation in
sales
encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
8
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
9
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
10
Gestaltung und Erfolgsauswirkungen der Absatzplanung : eine branchenübergreifende empirische Analyse
Homburg, Christian
;
Artz, Martin
;
Wieseke, Jan
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
7
,
pp. 634-670
Persistent link: https://www.econbiz.de/10003774390
Saved in:
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