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~person:"Huber, Frank"
~person:"Hunt, Shelby D."
~person:"Kirchgeorg, Manfred"
~person:"Kreutzer, Ralf T."
~person:"Lim, Weng Marc"
~type:"article"
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Search: subject_exact:"Konsumgütermarketing"
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Marketing
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Huber, Frank
Hunt, Shelby D.
Kirchgeorg, Manfred
Kreutzer, Ralf T.
Lim, Weng Marc
Meffert, Heribert
23
Homburg, Christian
19
Leeflang, Peter
17
Kotler, Philip
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Laczniak, Gene R.
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Layton, Roger A.
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Reinecke, Sven
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Sustainable Marketing Management : Grundlagen und Cases
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EG-Umweltaudit : der Weg zum ökologischen Zertifikat
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1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
35
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
3
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
4
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
5
Empowering marketing organizations to create and reach socially responsible consumers for greater sustainability
Lim, Weng Marc
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013463285
Saved in:
6
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
7
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
8
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
9
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
10
Marketing Weiterdenken : ein kondensierter Blick auf das ganze Erkenntnisspektrum
Kirchgeorg, Manfred
;
Bruhn, Manfred
;
Burmann, Christoph
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 673-682)
.
2020
Persistent link: https://www.econbiz.de/10012302749
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