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~person:"Huber, Frank"
~person:"Japutra, Arnold"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Schätzung"
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Markenführung
Schätzung
Brand image
73
Markenimage
73
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
55
Beziehungsmarketing
36
Relationship marketing
36
Brand
26
Markenartikel
26
Personality psychology
14
Persönlichkeitspsychologie
14
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13
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6
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5
Fashion
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5
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English
47
German
9
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Huber, Frank
Japutra, Arnold
Loureiro, Sandra Maria Correia
Burmann, Christoph
52
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
16
Han, Heesup
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Kumar, Vikas
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Wagner, Joachim
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Park, Jungkun
12
Roy, Sanjit
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
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Springer Fachmedien Wiesbaden
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Journal of retailing and consumer services
7
Journal of business research : JBR
4
Journal of strategic marketing
3
The journal of product & brand management
3
Journal of promotion management : innovations in planning and applied research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of business economics : JBE
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
56
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the brand perspective
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495104
Saved in:
7
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
8
Responsible and active brand
personality
: on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
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