Choi, Young Gin; Ok, Chihyung “Michael”; Hyun, … - In: International Journal of Contemporary Hospitality Management 29 (2017) 4, pp. 1185-1202
brand prestige, and the effects of brand prestige on brand relationship quality and loyalty in the coffeehouse industry … traits had direct effects on brand prestige, which in turn influenced brand relationship quality and attitudinal loyalty …. Brand relationship quality directly and indirectly influenced attitudinal and behavioral brand loyalty. Research limitations …