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~person:"Jones, D. G. Brian"
~person:"Malhotra, Naresh K."
~person:"Saren, Michael"
~person:"Shaw, Eric H."
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Marketing theory
95
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95
Market research
27
Marktforschung
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History of economic thought
26
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26
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marketing theory
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95
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Jones, D. G. Brian
Malhotra, Naresh K.
Saren, Michael
Shaw, Eric H.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Lusch, Robert F.
28
Maclaran, Pauline
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
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Journal of historical research in marketing
10
Review of marketing research
10
Marketing theory
7
SAGE library in marketing
6
Journal of marketing management : MM
5
History of marketing thought ; Volume 1
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Legends in marketing
4
SAGE library of marketing
4
AMS review : official publication of the Academy of Marketing Science
3
History of marketing thought ; Volume 2
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
History of marketing thought ; Volume 3
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The Oxford handbook of critical management studies
2
Critical marketing : issues in contemporary marketing
1
Expanding disciplinary space : on the potential of critical marketing
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing
1
Historical research in marketing management
1
Journal of customer behaviour
1
Journal of marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing intelligence & planning
1
Marketing theory : a student text
1
Pearson always learning
1
Review of marketing research , 4
1
The SAGE handbook of social marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
1
The nature and scope of marketing research
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ECONIS (ZBW)
95
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95
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1
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
4
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
6
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
7
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
8
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
9
Marketing graffiti : the writing on the wall
Saren, Michael
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672165
Saved in:
10
Reconceptualizing resources : a critique of service-dominant logic
Campbell, Norah
;
O’Driscoll, Aidan
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10010227830
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