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~person:"Kapferer, Jean-Noël"
~subject:"Luxury goods"
~subject:"Social web"
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Search: subject:"branding"
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Luxury goods
Social web
Brand management
19
Markenführung
19
Luxusgüter
13
Markenartikel
13
Brand
10
Markenpolitik
8
Consumer behaviour
7
Konsumentenverhalten
7
Strategisches Management
5
Strategic management
4
Luxusgut
3
Produktmanagement
3
Brand image
2
Luxury
2
Marke
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marketingstrategie
2
Rarity
2
Unternehmen
2
Awareness
1
Beziehungsmarketing
1
Branchenentwicklung
1
Brand love
1
Brand name products
1
China
1
City marketing
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Desirability
1
Dream
1
Fashion
1
Growth
1
Innovation
1
International Marketing
1
International marketing
1
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English
13
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Kapferer, Jean-Noël
Phau, Ian
23
Ko, Eunju
18
Loureiro, Sandra Maria Correia
15
Martínez-López, Francisco J.
13
Atwal, Glyn
12
Wiedmann, Klaus-Peter
12
Gázquez-Abad, Juan Carlos
11
Seo, Yuri
11
Burmann, Christoph
10
Cova, Bernard
10
Shimul, Anwar Sadat
10
Veloutsou, Cleopatra
10
Hollebeek, Linda D.
9
Rita, Paulo
9
Septianto, Felix
9
Uggla, Henrik
9
Valette-Florence, Pierre
9
Cedrola, Elena
8
Christodoulides, George
8
Hajli, Nick
8
Kunkel, Thilo
8
Bang, Nguyen
7
Bryson, Douglas
7
Geerts, Angy
7
Guzman, Francisco
7
Hennigs, Nadine
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Nagasawa, Shin'ya
7
Pitt, Leyland F.
7
Powell, Shaun M.
7
Ranfagni, Silvia
7
Batat, Wided
6
Dessart, Laurence
6
Dion, Delphine
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Heine, Klaus
6
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The journal of brand management : an international journal
2
The journal of product & brand management
2
Journal of brand management: advanced collections
1
Journal of business research : JBR
1
Journal of personal selling & sales management : JPSSM
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
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ECONIS (ZBW)
13
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1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
3
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
4
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
5
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
6
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
7
The challenges of luxury
branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
8
Luxury
branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
9
Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noël
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
Saved in:
10
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Saved in:
1
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