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~person:"Kawohl, Julian"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
~subject:"Service quality"
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Consumer behaviour
Kundenorientierung
Service quality
Beziehungsmarketing
57
Relationship marketing
57
Konsumentenverhalten
37
Marketingmanagement
16
Brand management
15
Markenführung
15
Marketing management
15
Kundenwert
13
Customer value
12
Customer satisfaction
11
Kundenzufriedenheit
11
Customer relationship management
10
Einzelhandel
10
Marketingtheorie
10
Retail trade
10
Marketing theory
9
Distribution channel
8
E-commerce
8
Electronic Commerce
8
Vertriebsweg
8
Category Management
7
Category management
7
Bundling strategy
6
Customer integration
6
Dienstleistungsqualität
6
Internet marketing
6
Kundenbindungsprogramm
6
Kundenintegration
6
Leistungsbündel
6
Loyalty program
6
Marketing
6
New product development
6
Online-Marketing
6
Produktentwicklung
6
Retail assortment
6
Sortiment
6
Strategisches Management
6
Theorie
6
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Article
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7
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2
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1
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English
42
German
4
Author
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Kawohl, Julian
Verhoef, Peter C.
Han, Heesup
104
Mattila, Anna S.
89
Bruhn, Manfred
82
Huber, Frank
58
Phau, Ian
56
Bauer, Hans H.
53
Jang, Soocheong
51
Loureiro, Sandra Maria Correia
51
Wiedmann, Klaus-Peter
51
Homburg, Christian
44
Walsh, Gianfranco
42
Prybutok, Victor R.
41
Gierl, Heribert
40
Bang, Nguyen
39
Rahman, Zillur
39
Hollebeek, Linda D.
38
Prentice, Catherine
38
Dwivedi, Yogesh Kumar
37
Khare, Arpita
36
Herrmann, Andreas
35
Ko, Eunju
35
Wong, IpKin Anthony
35
Hyun, Sunghyup Sean
34
Kumar, V.
34
Gil Saura, Irene
33
Rajagopal
33
Swoboda, Bernhard
33
Bagozzi, Richard P.
32
Usman, Osly
32
Vrontis, Demetris
31
Melewar, T. C.
30
Paul, Justin
30
Balaji, M. S.
29
Grewal, Dhruv
29
Kim, Woo Gon
29
Ko, Yong Jae
29
Sarkar, Abhigyan
29
Septianto, Felix
29
Shahin, Arash
29
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Erasmus Research Institute of Management
3
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
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ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
2
Gabler Research
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Tinbergen Institute research series
1
Transolve - Projektbericht 3(2008)
1
Transolve - Projektbericht 6(2009)
1
Universia business review : UBR
1
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ECONIS (ZBW)
43
USB Cologne (business full texts)
2
USB Cologne (EcoSocSci)
1
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
3
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
6
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
7
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
8
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
9
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
10
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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