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~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Brand image"
~subject:"Brand satisfaction"
~subject:"Retail brand"
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Search: subject_exact:"Markenidentität"
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Brand image
Brand satisfaction
Retail brand
Markenimage
31
Brand management
29
Markenführung
29
Consumer behaviour
19
Konsumentenverhalten
19
Brand
17
Markenartikel
17
Beziehungsmarketing
12
Relationship marketing
12
Brand experience
8
Brand loyalty
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Brand extension
3
CSR
3
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Kundenzufriedenheit
3
Markentransfer
3
Markentreue
3
Online-Marketing
3
Antecedents
2
Brand-self connections
2
Confidence
2
Einzelhandel
2
Holiday behaviour
2
ISM
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Millennials
2
Retail brand experience
2
Retail trade
2
Scale development
2
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29
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24
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24
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6
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6
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3
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English
31
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All
Khan, Imran
Park, C. Whan
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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Society for Consumer Psychology.
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Brands and brand management : contemporary research perspectives
1
Cornell hospitality quarterly : CQ
1
Foundations and trends in marketing : FTMKT
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of destination marketing & management
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Measuring and managing brands
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
31
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
4
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
5
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
6
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
7
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
8
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
9
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
10
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
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