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~person:"Khare, Arpita"
~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Viral marketing"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Viral marketing
Marketing
206
Consumer behaviour
135
Theory
102
Marketingmanagement
99
Marketing management
95
Beziehungsmarketing
93
Relationship marketing
93
Deutschland
89
Marktforschung
88
Germany
87
Brand management
83
Markenführung
83
Market research
83
Brand image
45
Markenimage
45
Marketing theory
44
Marketingtheorie
44
Online-Marketing
33
Customer satisfaction
31
Kundenzufriedenheit
31
Internet marketing
30
Social Web
29
Social web
29
India
27
Indien
27
Strategisches Management
26
Brand
23
Business-to-business marketing
23
Markenartikel
23
Marketingforschung
23
Unternehmen
23
Luxury goods
21
Luxusgüter
21
Electronic Commerce
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Kommunikation
20
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Article
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27
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Handbuch
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English
135
German
119
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All
Khare, Arpita
Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
120
Homburg, Christian
116
Meffert, Heribert
97
Huber, Frank
94
Herrmann, Andreas
91
Bauer, Hans H.
88
Kleinaltenkamp, Michael
88
Han, Heesup
72
Ahlert, Dieter
68
Backhaus, Klaus
65
Kumar, V.
62
Lambertini, Luca
59
Albers, Sönke
58
Gierl, Heribert
54
Mattila, Anna S.
50
Peitz, Martin
50
Verhoef, Peter C.
49
Swoboda, Bernhard
47
Burmann, Christoph
45
Esch, Franz-Rudolf
45
Benkenstein, Martin
44
Diller, Hermann
44
Phau, Ian
42
Grewal, Dhruv
41
Hruschka, Harald
41
Krafft, Manfred
41
Walsh, Gianfranco
41
Helm, Roland
40
Hollebeek, Linda D.
40
Dwivedi, Yogesh Kumar
39
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
38
Pelsmacker, Patrick de
38
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Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
1
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Schriftenreihe Marketing, Management
20
Journal of retailing and consumer services
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Journal of promotion management : innovations in planning and applied research
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
International journal of retail & distribution management
3
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Psychology & marketing
3
The journal of product & brand management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail and distribution management
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of retailing
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Baltic journal of management
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Challenges and trends in modern banking
1
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ECONIS (ZBW)
254
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1
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254
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
How to earn a premium price : the effect of green
marketing
and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
8
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
9
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
10
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
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