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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Marketing theory"
~subject:"Theorie"
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B-to-B-Marketing
Marketing theory
Theorie
Marketing
144
Marktforschung
72
Theory
72
Market research
68
Marketingmanagement
60
Marketing management
57
Consumer behaviour
42
Konsumentenverhalten
41
Marketingtheorie
40
Relationship marketing
34
Beziehungsmarketing
33
Deutschland
32
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32
India
28
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27
Kommunikation
18
Business-to-business marketing
17
Unternehmen
17
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17
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16
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16
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16
Supplier relationship management
16
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16
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15
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15
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14
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14
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14
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13
Produktmanagement
13
Strategisches Management
13
International marketing
12
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11
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11
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German
62
English
45
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Bruhn, Manfred
119
Homburg, Christian
104
Meffert, Heribert
92
Tadajewski, Mark
91
Kleinaltenkamp, Michael
84
Huber, Frank
67
Sheth, Jagdish N.
66
Backhaus, Klaus
62
Herrmann, Andreas
61
Kotler, Philip
61
Lambertini, Luca
59
Bauer, Hans H.
58
Ahlert, Dieter
57
Albers, Sönke
57
Hunt, Shelby D.
56
Peitz, Martin
47
Burmann, Christoph
42
Kumar, V.
40
Kuß, Alfred
40
Diller, Hermann
39
Franses, Philip Hans
38
Hruschka, Harald
38
Svensson, Göran
38
Anderson, Simon P.
37
Freiling, Jörg
37
Fritz, Wolfgang
36
Helpman, Elhanan
36
Vargo, Stephen L.
36
Wiedmann, Klaus-Peter
36
Grönroos, Christian
35
Matsushima, Noriaki
35
Krafft, Manfred
34
Lusch, Robert F.
34
Voeth, Markus
34
Esch, Franz-Rudolf
33
Stauss, Bernd
33
Tomczak, Torsten
33
Benkenstein, Martin
32
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Review of marketing research
13
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7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Legends in marketing
5
Review of Marketing Research Ser.
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Springer eBook Collection / Business and Economics
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
SpringerLink / Bücher
2
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 6
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of business competition and growth : IJBCG
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Lehrbuch
1
Marketing intelligence & planning
1
Pearson always learning
1
Praktische Betriebswirtschaft
1
Praxisnahes Wirtschaftsstudium
1
Prentice-Hall international editions
1
Prozesssteuerung und Führungsverhalten
1
Psychology & marketing
1
Review of marketing research , 4
1
Sammlung Poeschel
1
Stud oec / Anwendungsbezogene BWL
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
UTB für Wissenschaft / Große Reihe
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ECONIS (ZBW)
107
Showing
1
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107
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date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Editorial: Technology,
marketing
and consumer orientation
Khare, Arpita
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
Saved in:
6
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
8
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
9
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
10
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
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