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~person:"Kitchen, Philip J."
~subject:"Internet"
~subject:"Markenführung"
~subject:"Marketing management"
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Markenführung
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Kitchen, Philip J.
Bruhn, Manfred
42
Esch, Franz-Rudolf
14
Langner, Tobias
10
Balmer, John M. T.
9
Podnar, Klement
7
Pfeffermann, Nicole
6
King, Stephen
5
Pozniak, Laetitia
5
Balmer, John M.T.
4
Crawford, Robert
4
Förster, Kati
4
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4
Koschnick, Wolfgang J.
4
Melewar, T. C.
4
Pakura, Stefanie
4
Phillips, David
4
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4
Scott, David Meerman
4
Adeola, Ogechi
3
Andersen, Sophie Esmann
3
Boenigk, Michael
3
Brennan, Linda
3
Camilleri, Mark Anthony
3
Carney, William Wray
3
Eck, Klaus
3
Ferauge, Perrine
3
Fischer, Thomas M.
3
Grohs, Reinhard
3
Hoffjann, Olaf
3
Hohn, Stefanie
3
Laurie, Sally
3
Maiwald, Anna
3
Mortimer, Kathleen
3
Papasolomou, Ioanna
3
Reisinger, Heribert
3
Schwarzkopf, Stefan
3
Teichmann, Julia
3
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3
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3
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European journal of marketing : EJM
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
5
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
5
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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