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~person:"Kitchen, Philip J."
~subject:"Internet"
~subject:"Marketing management"
~subject:"Unternehmenskultur"
~type:"article"
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Internet
Marketing management
Unternehmenskultur
Public relations
9
Öffentlichkeitsarbeit
9
Communication
4
Corporate culture
4
Corporate reputation
4
Firmenimage
4
Marketingmanagement
4
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3
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3
Personality psychology
3
Persönlichkeitspsychologie
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2
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2
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2
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public relations
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1
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Kitchen, Philip J.
Melewar, T. C.
11
Balmer, John M. T.
10
Bruhn, Manfred
10
Bühler, Heike
4
Dürig, Uta-Micaela
4
Heller, Michael
4
Johansen, Trine Susanne
4
Laurie, Sally
4
Mortimer, Kathleen
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Balmer, John M.T.
3
Berbegal-Mirabent, Jasmina
3
Camilleri, Mark Anthony
3
Esch, Franz-Rudolf
3
Fischer, Thomas M.
3
Foroudi, Pantea
3
King, Stephen
3
Lies, Jan
3
Lin, Yi Hsin
3
Meng, Juan
3
Nielsen, Anne Ellerup
3
Otubanjo, Olutayo
3
Pozniak, Laetitia
3
Waters, Richard D.
3
Ahlers, Grit Mareike
2
Alegre, Inés
2
Anand, Vikas
2
Andreu, Luisa
2
Balmern, John M. T.
2
Bang, Nguyen
2
Bartholmé, Roland H.
2
Bartkus, Barbara R.
2
Becker, Sabrina
2
Bekmeier-Feuerhahn, Sigrid
2
Bentele, Günter
2
Boenigk, Michael
2
Branco, Manuel Castelo
2
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
7
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
4
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
7
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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