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~person:"Kleinaltenkamp, Michael"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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B-to-B-Marketing
Innovation management
Theorie
Business-to-business marketing
17
Theory
5
Lieferantenmanagement
4
Supplier relationship management
4
Deutschland
3
Germany
3
Marketing management
3
Marketingmanagement
3
Beschaffung
2
Beziehungsmarketing
2
Brand management
2
Economics of information
2
Informationsökonomik
2
Inter-firm cooperation
2
Machinery industry
2
Markenführung
2
Maschinenbau
2
Procurement
2
Relationship marketing
2
Unternehmenskooperation
2
Aerospace industry
1
Agency theory
1
Consumers
1
Customer value
1
Innovationsmanagement
1
Intermediate goods
1
Keynesian economics
1
Keynesianismus
1
Kundenwert
1
Luftfahrtindustrie
1
Management
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Military aircraft
1
Military contract
1
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Type of publication
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Article
17
Type of publication (narrower categories)
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Aufsatz im Buch
Bibliografie
Book section
17
Collection of articles of several authors
16
Sammelwerk
16
Lehrbuch
12
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatzsammlung
10
Textbook
9
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Case study
2
Fallstudie
2
Festschrift
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Handbook
1
Handbuch
1
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1
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1
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Language
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English
11
German
6
Author
All
Kleinaltenkamp, Michael
Woodside, Arch G.
Baumgarth, Carsten
7
Pepels, Werner
7
Voeth, Markus
7
Backhaus, Klaus
6
Weiber, Rolf
6
Albers, Sönke
5
Hofmaier, Richard
5
Johnston, Wesley J.
5
Gey, Thomas
4
Klug, Matthias
4
Belz, Christian
3
Binckebanck, Lars
3
Engelhardt, Werner Hans
3
Freiling, Jörg
3
Geiger, Ingmar
3
Homburg, Christian
3
Höft, Uwe
3
Ivens, Björn Sven
3
Jacob, Frank
3
Keller, Kevin Lane
3
Meffert, Heribert
3
Plinke, Wulff
3
Valla, Jean-Paul
3
Baaken, Thomas
2
Banholzer, Volker Markus
2
Barten, Gabriele
2
Bauer, Hans H.
2
Biesalski, Alexander
2
Blois, Keith J.
2
Büschken, Joachim
2
Chandler, Jennifer D.
2
Diller, Hermann
2
Eckhardt, Thordis
2
Esch, Franz-Rudolf
2
Farrés, Rafael
2
Fredebeul-Krein, Tobias
2
Hinterhuber, Andreas
2
Honal, Andrea
2
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Published in...
All
Business relationship management and marketing
5
Field guide to case study research in business-to-business marketing and purchasing
2
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Business-to-business marketing management : strategies, cases and solutions
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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All
ECONIS (ZBW)
17
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1
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
2
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
3
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
4
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
5
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
6
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
Saved in:
7
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
8
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
9
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
10
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
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