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~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~person:"Stauss, Bernd"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
120
Beziehungsmarketing
118
Theorie
112
Theory
112
Marketingmanagement
91
Marketing management
88
Marktforschung
78
Market research
77
Consumer behaviour
70
Marketing theory
44
Marketingtheorie
44
Brand management
43
Markenführung
43
Deutschland
42
Germany
42
Lieferantenmanagement
31
Supplier relationship management
31
Kundenservice
30
Online-Marketing
26
Customer satisfaction
25
Kundenzufriedenheit
25
Internet marketing
24
Advertising
22
Business-to-business marketing
22
Dienstleistungsqualität
22
Luxury goods
22
Luxusgüter
22
Service quality
22
Werbung
22
Dienstleistungsmarketing
21
Services marketing
21
Fashion
18
Markenimage
18
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18
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17
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Language
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English
122
German
77
Author
All
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Stauss, Bernd
Homburg, Christian
140
Bruhn, Manfred
121
Kumar, V.
95
Han, Heesup
84
Huber, Frank
84
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
65
Hollebeek, Linda D.
60
Loureiro, Sandra Maria Correia
54
Krafft, Manfred
53
Grewal, Dhruv
51
Sheth, Jagdish N.
51
Walsh, Gianfranco
50
Backhaus, Klaus
48
Piller, Frank T.
48
Thaichon, Park
46
Vrontis, Demetris
45
Phau, Ian
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Dwivedi, Yogesh Kumar
40
Hennig-Thurau, Thorsten
40
Prentice, Catherine
40
Svensson, Göran
40
Neslin, Scott A.
39
Woodside, Arch G.
39
Ruyter, Ko de
38
Stock-Homburg, Ruth
38
Quach, Sara
37
Sharma, Piyush
37
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Duncker & Humblot
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
Published in...
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Journal of business research : JBR
20
Journal of marketing
11
Journal of the Academy of Marketing Science
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt / Katholische Universität Eichstätt
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Forum Dienstleistungsmanagement
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
SpringerLink / Bücher
3
Wissenschaft & Praxis
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Focus Dienstleistungsmarketing
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Instrumente zur Gestaltung von After Sales Services
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Advances in services innovations
1
Advances in services marketing
1
Best practices in international marketing
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer engagement marketing
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
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ECONIS (ZBW)
Other ZBW resources
1
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21
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
22
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
23
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
24
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
25
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
26
Marketing
mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
27
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
28
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
29
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
30
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
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