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~person:"Ko, Eunju"
~person:"Park, Jungkun"
~person:"Sharma, Piyush"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
60
Relationship marketing
60
Brand management
46
Markenführung
46
Customer satisfaction
43
Kundenzufriedenheit
43
Brand image
34
Markenimage
34
Service quality
29
Luxury goods
27
Luxusgüter
27
Brand
21
Einzelhandel
21
Fashion
21
Markenartikel
21
Mode
21
Online-Marketing
21
Retail trade
21
Marketing management
16
Marketingmanagement
16
Online retailing
15
Online-Handel
15
Social Web
14
Social web
14
China
13
Customer value
12
Kundenwert
12
USA
11
United States
11
Advertising effects
9
Cultural identity
9
Customer retention
9
Kulturelle Identität
9
Kundenbindung
9
Viral marketing
9
Virales Marketing
9
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Undetermined
123
Free
1
Type of publication
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Article
Book / Working Paper
3
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Article in journal
Article
Book section
Aufsatz in Zeitschrift
196
Aufsatz im Buch
6
Conference paper
1
Konferenzbeitrag
1
Language
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English
201
German
1
Author
All
Ko, Eunju
Park, Jungkun
Sharma, Piyush
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
114
Mattila, Anna S.
98
Gierl, Heribert
76
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Septianto, Felix
59
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Paul, Justin
53
Laroche, Michel
51
Pelsmacker, Patrick de
50
Hollebeek, Linda D.
48
Walsh, Gianfranco
48
Kim, Jungkeun
45
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
39
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Kim, Seongseop
38
Grunert, Klaus G.
37
Vrontis, Demetris
37
Eisend, Martin
36
Moschis, George P.
36
Wu, Luorong
36
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Journal of business research : JBR
36
Journal of retailing and consumer services
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
The journal of services marketing
10
International journal of hospitality management
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Marketing intelligence & planning
5
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of international consumer marketing
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail and distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The Cornell hospitality quarterly
2
Tourism management : research, policies, practice
2
A Research Agenda for Service Marketing
1
Contemporary research in e-branding
1
Cross-cultural buyer behavior
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on Asian business
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
202
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81
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
82
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
83
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
84
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
85
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
86
Tourist shoppers' evaluation of retail service : a study of cross-border versus international outshoppers
Sharma, Piyush
;
Chen, Ivy S. N.
;
Luk, Sherriff T. K.
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 392-419
Persistent link: https://www.econbiz.de/10011900482
Saved in:
87
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
88
The effect of event supportive service environment and authenticity in the quality-value-satisfaction framework
Wong, IpKin Anthony
;
Ji, Mingjie
;
Liu, Matthew Tingchi
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 563-586
Persistent link: https://www.econbiz.de/10011912254
Saved in:
89
Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011658379
Saved in:
90
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
Social and environmental issues in advertising
,
(pp. 23-41)
.
2017
Persistent link: https://www.econbiz.de/10011591376
Saved in:
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