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~person:"Kotabe, Masaaki"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Internationales Marketing"
~subject:"Market research"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
Market research
Marketing
Marketing management
12
Marketingmanagement
12
Consumer behaviour
9
Konsumentenverhalten
9
Lieferantenmanagement
9
Supplier relationship management
9
Marktforschung
8
Marketing theory
7
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International marketing
6
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6
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B-to-B-Marketing
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5
Multinationales Unternehmen
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Relationship marketing
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20
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20
Author
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Kotabe, Masaaki
Kotler, Philip
Malhotra, Naresh K.
Diamantopoulos, Adamantios
23
Hruschka, Harald
22
Steenkamp, Jan-Benedict E. M.
21
Leeflang, Peter
19
Vrontis, Demetris
19
Kumar, V.
18
Manrai, Ajay K.
17
Tadajewski, Mark
17
Calantone, Roger J.
14
Cavusgil, S. Tamer
14
Gierl, Heribert
14
Grewal, Rajdeep
14
Hanssens, Dominique M.
14
Helm, Roland
14
Herrmann, Andreas
14
Homburg, Christian
14
Samiee, Saeed
14
Sheth, Jagdish N.
14
Shultz, Clifford J.
14
Di Benedetto, C. Anthony
13
Dolnicar, Sara
13
Hunt, Shelby D.
13
Kraus, Sascha
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Brown, Stephen
12
Hair, Joseph F.
12
Laroche, Michel
12
Leonidou, Leonidas C.
12
Melewar, T. C.
12
Sousa, Carlos M. P.
12
Thrassou, Alkis
12
Walsh, Gianfranco
12
Griffith, David A.
11
Hult, G. Tomas M.
11
Julian, Craig C.
11
Katsikeas, Constantine S.
11
Lehmann, Donald R.
11
Lim, Weng Marc
11
Morgan, Neil A.
11
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Journal of the Academy of Marketing Science
4
Review of marketing research
3
Journal of business-to-business marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing research : JMR
2
Harvard business review : HBR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
The journal of business strategy
1
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ECONIS (ZBW)
20
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1
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20
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1
Metaverse - the new
marketing
universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
2
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
3
Philip Kotler's contributions to
marketing
theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
4
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
5
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
6
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
7
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
8
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
Saved in:
9
Marketing
in and for a sustainable society
Malhotra, Naresh K.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011529589
Saved in:
10
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
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