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~person:"Kotabe, Masaaki"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Internationales Marketing"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
Market research
Marketing management
12
Marketingmanagement
12
Consumer behaviour
9
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9
Lieferantenmanagement
9
Supplier relationship management
9
Marktforschung
8
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7
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6
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6
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6
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5
Beziehungsmarketing
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5
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5
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5
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Kotabe, Masaaki
Kotler, Philip
Malhotra, Naresh K.
Diamantopoulos, Adamantios
21
Steenkamp, Jan-Benedict E. M.
17
Hruschka, Harald
16
Manrai, Ajay K.
16
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Dolnicar, Sara
12
Gierl, Heribert
12
Helm, Roland
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Griffith, David A.
11
Leonidou, Leonidas C.
11
Westjohn, Stanford A.
11
Belk, Russell W.
10
Calantone, Roger J.
10
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Swoboda, Bernhard
10
Walsh, Gianfranco
10
Boso, Nathaniel
9
Decker, Reinhold
9
Grewal, Rajdeep
9
Herrmann, Andreas
9
Magnusson, Peter
9
Oh, Han-Mo
9
Sarstedt, Marko
9
Baumgartner, Hans
8
Cadogan, John W.
8
Cleveland, Mark
8
DeSarbo, Wayne
8
Di Benedetto, C. Anthony
8
Douglas, Susan P.
8
Eisend, Martin
8
Hair, Joseph F.
8
Lee, Nick
8
Palmatier, Robert W.
8
Viswanathan, Madhu
8
Weijters, Bert
8
Albers, Sönke
7
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Journal of the Academy of Marketing Science
3
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2
Journal of marketing research : JMR
2
Review of marketing research
2
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
13
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1
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13
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date (oldest first)
1
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
2
Philip Kotler's contributions to
marketing
theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
3
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
4
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
5
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
6
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
Saved in:
7
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
8
Multinationality and firm performance: the moderating role of R&D and
marketing
capabilities
Kotabe, Masaaki
;
Srinivasan, Srini S.
;
Aulakh, Preet S.
- In:
Journal of international business studies : JIBS ; an …
33
(
2002
)
1
,
pp. 79-97
financial and operational performance is moderated by firm's R&D and
marketing
capabilities. …
Persistent link: https://www.econbiz.de/10001679180
Saved in:
9
Antecedents and performance implications of channel integration in foreign markets
Aulakh, Preet S.
- In:
Journal of international business studies : JIBS ; an …
28
(
1997
)
1
,
pp. 145-175
Persistent link: https://www.econbiz.de/10001221286
Saved in:
10
A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun
;
Malhotra, Naresh K.
;
Kim, Youngchan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
Saved in:
1
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