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~person:"Krafft, Manfred"
~person:"Mangus, Stephanie M."
~person:"Meyer, Anton"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Lieferantenmanagement
Theorie
Beziehungsmarketing
25
Relationship marketing
25
Supplier relationship management
9
Consumer behaviour
8
Konsumentenverhalten
8
Theory
5
B-to-B-Marketing
4
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4
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4
United States
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Unternehmenserfolg
4
Buyer-seller relationships
3
Confidence
3
Customer relationship management
3
Customer satisfaction
3
Customer value
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenwert
3
Kundenzufriedenheit
3
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3
Marketing management
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Marketingmanagement
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Krafft, Manfred
Mangus, Stephanie M.
Meyer, Anton
Svensson, Göran
22
Herrmann, Andreas
12
Homburg, Christian
12
Naudé, Peter
10
Bruhn, Manfred
9
Huber, Frank
9
Mostert, Pierre
9
Gil Saura, Irene
8
La Rocca, Antonella
8
Palmatier, Robert W.
8
Casidy, Riza
7
Friend, Scott B.
7
Keränen, Joona
7
Mysen, Tore
7
Aykol, Bilge
6
Henneberg, Stephan
6
Kumar, V.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Grewal, Rajdeep
5
Guo, Chiquan
5
Hennig-Thurau, Thorsten
5
Huang, Ying
5
Ivens, Björn Sven
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Thaichon, Park
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of personal selling & sales management
2
Die Betriebswirtschaft : DBW
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
12
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12
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Salesperson rapport : a literature review and research agenda for an evolving digital sales process
Good, Valerie
;
Mangus, Stephanie M.
;
Pullins, Ellen
- In:
Journal of personal selling & sales management
43
(
2023
)
4
,
pp. 245-269
Persistent link: https://www.econbiz.de/10014447830
Saved in:
3
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
4
Examining the effects of mutual information sharing and relationship empathy : a social penetration theory perspective
Mangus, Stephanie M.
;
Bock, Dora E.
;
Jones, Eli
;
Folse, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 375-384
Persistent link: https://www.econbiz.de/10012238083
Saved in:
5
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
6
Do opposites attract? : assimilation and differentiation as relationship-building strategies
Mangus, Stephanie M.
;
Ruvio, Ayalla
- In:
Journal of personal selling & sales management
39
(
2019
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10012200855
Saved in:
7
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
8
Gratitude in buyer-seller relationships : a dyadic investigation
Mangus, Stephanie M.
;
Bock, Dora E.
;
Jones, Eli
;
Folse, …
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 250-267
Persistent link: https://www.econbiz.de/10011753793
Saved in:
9
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
10
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
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