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~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~person:"Thaichon, Park"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Lieferantenmanagement
Theorie
Beziehungsmarketing
41
Relationship marketing
41
Consumer behaviour
14
Konsumentenverhalten
14
Customer satisfaction
9
Kundenzufriedenheit
9
Supplier relationship management
8
Internet marketing
7
Online-Marketing
7
Marketing management
6
Marketingmanagement
6
Social Web
6
Social web
6
Betriebliche Wertschöpfung
5
Brand management
5
Customer integration
5
Customer value
5
Kundenintegration
5
Kundenwert
5
Markenführung
5
Social media
5
Value creation
5
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
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Dienstleistungsqualität
4
Einzelhandel
4
Markenimage
4
Retail trade
4
Service quality
4
Theory
4
relationship marketing
4
Confidence
3
Customer engagement
3
Customer relationship management
3
Emotion
3
Kundenbindungsprogramm
3
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3
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Krafft, Manfred
Meyer, Anton
Thaichon, Park
Svensson, Göran
22
Herrmann, Andreas
12
Homburg, Christian
12
Naudé, Peter
10
Bruhn, Manfred
9
Huber, Frank
9
Mostert, Pierre
9
Gil Saura, Irene
8
La Rocca, Antonella
8
Palmatier, Robert W.
8
Casidy, Riza
7
Friend, Scott B.
7
Keränen, Joona
7
Mysen, Tore
7
Aykol, Bilge
6
Henneberg, Stephan
6
Kumar, V.
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Grewal, Rajdeep
5
Guo, Chiquan
5
Hennig-Thurau, Thorsten
5
Huang, Ying
5
Ivens, Björn Sven
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
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Journal of strategic marketing
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Contemporary Issues in Business and Government
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
11
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11
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
3
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
5
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
6
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
7
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
8
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
9
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
10
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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