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~person:"Kumar, V."
~person:"Loureiro, Sandra Maria Correia"
~person:"Vrontis, Demetris"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
108
Relationship marketing
108
Consumer behaviour
53
Konsumentenverhalten
53
Brand management
33
Markenführung
33
Customer value
23
Kundenwert
23
Brand image
21
Customer satisfaction
21
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21
Markenimage
21
Brand
15
Marketing management
15
Marketingmanagement
15
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15
Social web
15
Markenartikel
14
Customer engagement
13
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12
Online-Marketing
12
Customer integration
11
Dienstleistungsqualität
11
Kundenintegration
11
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customer lifetime value
7
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Viral marketing
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5
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English
100
German
9
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Kumar, V.
Loureiro, Sandra Maria Correia
Vrontis, Demetris
Wiedmann, Klaus-Peter
Han, Heesup
52
Hollebeek, Linda D.
39
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Huber, Frank
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
Gustafsson, Anders
17
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Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing research : JMR
6
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international marketing
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of transnational management : the official journal of the International Management Development Association
3
MSI reports : working paper series
3
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Zeitschrift für Energiewirtschaft : ZfE
2
California management review
1
Cogent business & management
1
Ekonomski pregled
1
EuroMed journal of business
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of globalisation and small business : IJGSB
1
International journal of management practice : IJMP
1
International journal of managerial and financial accounting : IJMFA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal for international business and entrepreneurship development
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of hospitality marketing & management
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ECONIS (ZBW)
109
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1
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109
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
6
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
7
International relationship management during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
8
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
10
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
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