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~person:"Kumar, V."
~person:"Salonen, Anna"
~subject:"B2B disruptions"
~subject:"Bayes-Statistik"
~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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B2B disruptions
Bayes-Statistik
Kundenwert
Markenführung
Virales Marketing
B-to-B-Marketing
16
Business-to-business marketing
16
Beziehungsmarketing
6
Customer value
6
Lieferantenmanagement
6
Relationship marketing
6
Supplier relationship management
6
Selling
4
Verkauf
4
Marketing management
3
Marketingmanagement
3
B2B
2
Brand management
2
Experiment
2
Performance measurement
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Performance-Messung
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Sales
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Salespeople
2
Theorie
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Theory
2
Value-based selling
2
Verkaufspersonal
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Viral marketing
2
Absatz
1
Allocation
1
Allokation
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B2B marketing
1
B2B markets
1
Bayesian inference
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Brand equity
1
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11
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Kumar, V.
Salonen, Anna
Keränen, Joona
9
Baumgarth, Carsten
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Bolton, Ruth N.
4
Eggert, Andreas
4
Hutt, Michael D.
4
Jalkala, Anne
4
Sarkar, Soumya
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Cobelli, Nicola
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jensen, Stefanie
3
Karjaluoto, Heikki
3
Keller, Kevin Lane
3
Lilien, Gary L.
3
Lindgreen, Adam
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Russo, Ivan
3
Salminen, Risto T.
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anderson, James C.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Billett, Matthew T.
2
Brock, Christian
2
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Industrial marketing management : the international journal for industrial and high-tech firms
6
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
11
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
4
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
5
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
10
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
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