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~person:"Kumar, V."
~subject:"Großbritannien"
~subject:"Innovation management"
~subject:"Relationship marketing"
~subject:"Wissenstransfer"
~type_genre:"Article in journal"
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Großbritannien
Innovation management
Relationship marketing
Wissenstransfer
Beziehungsmarketing
48
Consumer behaviour
26
Konsumentenverhalten
26
Marketing management
25
Marketingmanagement
25
Customer value
23
Kundenwert
23
Brand management
13
Markenführung
13
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13
United States
13
Theorie
11
Theory
11
Emerging economies
10
Firm performance
10
Schwellenländer
10
Unternehmenserfolg
10
B-to-B-Marketing
8
Business-to-business marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Supplier relationship management
7
customer lifetime value
7
Brand
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Brand image
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Einzelhandel
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Markenartikel
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Markenimage
6
Marketing
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Performance measurement
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Performance-Messung
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Retail trade
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Customer engagement
5
Customer integration
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Measurement
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Article in journal
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52
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English
51
German
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Kumar, V.
Wright, Mike
71
Audretsch, David B.
70
Brem, Alexander
70
Han, Heesup
54
Vrontis, Demetris
52
Kraus, Sascha
51
Messeni Petruzzelli, Antonio
47
Gassmann, Oliver
44
Lichtenthaler, Ulrich
44
Verganti, Roberto
44
Frattini, Federico
43
Ritala, Paavo
43
Roper, Stephen
43
Ferreira, João J. M.
42
Hollebeek, Linda D.
42
Hurmelinna-Laukkanen, Pia
42
Van Haverbeke, Wim
40
Daim, Tugrul U.
39
Bogers, Marcel L. A. M.
37
Bouncken, Ricarda B.
37
Gil Saura, Irene
37
Mattila, Anna S.
37
Chen, Jin
36
Henry, Craig
36
Matzler, Kurt
36
Verhoef, Peter C.
35
Homburg, Christian
33
Palmatier, Robert W.
33
Smith, Alan D.
33
Carayannis, Elias G.
32
Meissner, Dirk
32
Prentice, Catherine
32
Antonelli, Cristiano
31
Dell'Era, Claudio
31
Herstatt, Cornelius
31
Luu Trong Tuan
31
McAdam, Rodney
31
Mudambi, Ram
30
Parida, Vinit
30
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Journal of marketing
10
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
7
Journal of international marketing
4
Journal of retailing
3
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research : JSR
1
MIT sloan management review
1
Psychology & marketing
1
Review of marketing research
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
52
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31
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52
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31
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
32
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
33
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
34
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
35
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
36
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
37
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
38
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
39
Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
Saved in:
40
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
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