Kumar, V. - 2024 - 2nd ed. 2024.
1.Overview of Customer Engagement -- 2. Customer Valuation Theory -- 3. Customer Engagement Value -- 4. Brand: “What Do …) In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to … profitable customer engagement fundamentals by proposing a value framework. This book, Valuing Customer Engagement, is the first …