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~person:"LaPlaca, Peter J."
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Search: subject:"B-to-B-Marketing"
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LaPlaca, Peter J.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
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15
Ulaga, Wolfgang
15
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Pepels, Werner
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Plinke, Wulff
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Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
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Agnihotri, Raj
11
Ellis, Nick
11
Ivens, Björn Sven
11
Kumar, V.
11
Rangarajan, Deva
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Ahearne, Michael
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10
La Rocca, Antonella
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Journal of business-to-business marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Psychology & marketing
1
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ECONIS (ZBW)
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Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
2
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Saved in:
3
Inspiring future generations of industrial marketing scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
Saved in:
4
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
5
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
Saved in:
6
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
7
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
8
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
9
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
10
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
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