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~person:"Langner, Tobias"
~person:"Loureiro, Sandra Maria Correia"
~person:"Merlo, Elisabetta"
~person:"Phau, Ian"
~subject:"Beziehungsmarketing"
~subject:"Mode"
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Search: subject_exact:"Markenführung"
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Beziehungsmarketing
Mode
Markenführung
100
Brand management
99
Consumer behaviour
69
Konsumentenverhalten
69
Brand image
54
Markenimage
54
Brand
38
Markenartikel
38
Relationship marketing
28
Luxury goods
27
Luxusgüter
27
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14
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14
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14
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12
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11
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10
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6
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5
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5
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34
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English
37
German
1
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Langner, Tobias
Loureiro, Sandra Maria Correia
Merlo, Elisabetta
Phau, Ian
Ko, Eunju
16
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Khan, Imran
12
Sarkar, Abhigyan
12
Fournier, Susan
11
Huber, Frank
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Burmann, Christoph
10
Guzman, Francisco
10
Han, Heesup
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sarkar, Juhi Gahlot
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Kunkel, Thilo
9
Casidy, Riza
8
Kaufmann, Hans Rüdiger
8
MacInnis, Deborah J.
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Choi, Tsan-Ming
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Neslin, Scott A.
7
Ozuem, Wilson
7
Bang, Nguyen
6
Hyun, Sunghyup Sean
6
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Springer Fachmedien Wiesbaden
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
5
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Business history
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
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Journal of historical research in marketing
1
Journal of hospitality marketing & management
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Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
38
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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