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~person:"Le Roux, André"
~person:"Stumpf, Stephen A."
~person:"Stöttinger, Barbara"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Product piracy"
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Gewerblicher Rechtsschutz
IT-Recht
Konsumentenverhalten
Product counterfeiting
19
Produktpiraterie
19
Consumer behaviour
17
Brand image
5
Markenimage
5
USA
4
United States
4
Brand
3
Comparison
3
Counterfeiting
3
Markenartikel
3
Vergleich
3
Austria
2
Brand management
2
Brand strategy
2
Brasilien
2
Brazil
2
China
2
Führungskräfte
2
Imitation
2
Immaterialgüterrechte
2
Inflation
2
Intellectual property rights
2
Kaufentscheidung
2
Luxury goods
2
Luxusgüter
2
Managers
2
Markenführung
2
Market research
2
Marktforschung
2
Meinung
2
Mexico
2
Mexiko
2
Opinion
2
Purchase decision
2
Welt
2
World
2
Österreich
2
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1
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15
German
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Author
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Le Roux, André
Stumpf, Stephen A.
Stöttinger, Barbara
Andrés, Antonio R.
10
Asongu, Simplice A.
10
Asongu, Simplice
8
Phau, Ian
8
Chaudhry, Peggy E.
7
Bian, Xuemei
6
Chan, Ricky Y. K.
5
Penz, Elfriede
5
Sharma, Piyush
5
Cesareo, Ludovica
4
Gabrielli, Veronica
4
Gistri, Giacomo
4
Grappi, Silvia
4
Martínez Sánchez, Francisco
4
Tjiptono, Fandy
4
Arli, Denni
3
Baghi, Ilaria
3
Bashir, Irfan
3
Bobrie, François
3
Bourreau, Marc
3
Budiman, Santi
3
Cui, Annie Peng
3
Dördrechter, Nikolai
3
Eisend, Martin
3
Fazili, Asif Iqbal
3
Jiang, Ling
3
Khan, Sameeullah
3
Koh, Byungwan
3
Loken, Barbara
3
Niemand, Thomas
3
Qian, Yi
3
Raghunathan, Srinivasan
3
Sang Hoo Bae
3
Shan, Juan
3
Thebault, Marinette
3
Waelbroeck, Patrick
3
Waters, James
3
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Business horizons
3
Psychology & marketing
2
Ancrages culturels dans un monde en mutation
1
Enterprise information systems
1
Ethics in marketing : international cases and perspectives
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Marketing : ZFP ; journal of research and management
1
Measurement and research methods in international marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Integrating consumers' motives with suppliers' solutions to combat Shanzhai : a phenomenon beyond counterfeit
Yao, Qin
;
Shi, Linda Hui
;
Song, Lei
;
Stöttinger, Barbara
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 229-237
Persistent link: https://www.econbiz.de/10011809060
Saved in:
2
Counterfeits in online retailing : how they are sold and what can be done to fight back
Stöttinger, Barbara
;
Gschwendner, Julia
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 130-134)
.
2017
Persistent link: https://www.econbiz.de/10011609789
Saved in:
3
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
4
Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon
Le Roux, André
;
Thebault, Marinette
;
Müller, Brigitte
; …
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 247-265)
.
2016
Persistent link: https://www.econbiz.de/10011619364
Saved in:
5
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
6
United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica
;
Stöttinger, Barbara
- In:
Business horizons
58
(
2015
)
5
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011349253
Saved in:
7
Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
8
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
9
Consumer complicity with counterfeit products
Chaudhry, Peggy E.
;
Stumpf, Stephen A.
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009162017
Saved in:
10
Consumer complicity across emerging markets
Chaudhry, Peggy E.
;
Hill, Ronald Paul
;
Stumpf, Stephen A.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 223-239)
.
2011
Persistent link: https://www.econbiz.de/10009377901
Saved in:
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