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~person:"Lee, Seonjeong"
~person:"Pelsmacker, Patrick de"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Internet marketing
Service quality
Consumer behaviour
72
Konsumentenverhalten
72
Advertising effects
23
Werbewirkung
23
Brand management
21
Markenführung
21
Markenimage
19
Advertising
13
Werbung
13
Beziehungsmarketing
11
Online-Marketing
11
Relationship marketing
11
Product Placement
10
Product placement
10
Belgien
9
Belgium
9
Dienstleistungsqualität
8
Social Web
8
Social web
8
Viral marketing
8
Virales Marketing
8
Brand
7
Customer satisfaction
7
Emotion
7
Kundenzufriedenheit
7
Markenartikel
7
Hotel industry
6
Hotellerie
6
Brand placement
5
Electric vehicle
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Elektrofahrzeug
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Marketing management
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Marketingmanagement
4
Persuasion knowledge
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Brand attitude
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Business ethics
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English
33
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Lee, Seonjeong
Pelsmacker, Patrick de
Han, Heesup
49
Usman, Osly
46
Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Mattila, Anna S.
31
Hollebeek, Linda D.
28
Diamantopoulos, Adamantios
27
Bauer, Hans H.
25
Bang, Nguyen
24
Dwivedi, Yogesh Kumar
24
Jang, Soocheong
24
Filieri, Raffaele
22
Sreejesh, S.
22
Balaji, M. S.
21
Japutra, Arnold
21
Prentice, Catherine
21
Ghose, Anindya
20
Huber, Frank
20
Ko, Eunju
20
Guzman, Francisco
19
Park, Jungkun
19
Paul, Justin
19
Sarkar, Abhigyan
19
Ahn, Jiseon
18
Bilgihan, Anil
18
Grewal, Dhruv
18
Melewar, T. C.
18
Quach, Sara
18
Wiedmann, Klaus-Peter
18
Ekinci, Yuksel
17
Gierl, Heribert
17
Hyun, Sunghyup Sean
17
Law, Chun Hung Roberts
17
Pauwels, Koen
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Wu, Luorong
17
Dens, Nathalie
16
Hanks, Lydia
16
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International journal of advertising : the quarterly review of marketing communications
4
International journal of hospitality management
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Journal of electronic commerce research : JECR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
The service industries journal
2
Electronic commerce research
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
33
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Applying expanded servicescape to the hotel industry
Lee, Seonjeong
;
Chuang, Ning-Kuang
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
4
,
pp. 771-796
Persistent link: https://www.econbiz.de/10013171233
Saved in:
3
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
4
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.
;
Lee, Seonjeong
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
Saved in:
5
Perceived corporate social responsibility and customers' behaviors in the ridesharing service industry
Jeon, Myunghee Mindy
;
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146213
Saved in:
6
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
7
Quality of virtual reality and its impacts on behavioral intention
Lee, Minwoo
;
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012300105
Saved in:
8
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
9
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
10
The relationship between Internet addiction and negative eWOM
Israeli, Aviad A.
;
Lee, Seonjeong
;
Karpinski, Aryn C.
- In:
The service industries journal
39
(
2019
)
13/14
,
pp. 943-965
Persistent link: https://www.econbiz.de/10012205909
Saved in:
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