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~person:"Loureiro, Sandra Maria Correia"
~person:"Rather, Raouf Ahmad"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
~subject:"Kundenintegration"
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Search: "Customer relationship management"
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Brand loyalty
Customer satisfaction
Electronic Commerce
Kundenintegration
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
41
Konsumentenverhalten
41
Brand management
34
Markenführung
34
Kundenzufriedenheit
22
Brand image
20
Markenimage
20
Social Web
15
Social web
15
Dienstleistungsqualität
14
Service quality
14
Customer integration
13
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
Customer engagement
9
Confidence
8
Vertrauen
8
Markentreue
7
Coronavirus
6
Tourism
5
Customer brand engagement
4
Emotion
4
Holiday behaviour
4
Tourism industry
4
Tourism marketing
4
Tourismus
4
Tourismusmarketing
4
Tourismuswirtschaft
4
Urlaubsverhalten
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Viral marketing
4
Virales Marketing
4
customer engagement
4
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34
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34
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34
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English
34
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Loureiro, Sandra Maria Correia
Rather, Raouf Ahmad
Han, Heesup
36
Hollebeek, Linda D.
33
Piller, Frank T.
26
Prentice, Catherine
23
Homburg, Christian
22
Bruhn, Manfred
21
Mattila, Anna S.
20
Svensson, Göran
20
Gil Saura, Irene
19
Mittal, Vikas
17
Reichwald, Ralf
17
Aksoy, Lerzan
16
Usman, Osly
16
Verhoef, Peter C.
16
Hyun, Sunghyup Sean
15
Khan, Imran
15
Kumar, V.
15
Quach, Sara
15
Rahman, Zillur
15
Gustafsson, Anders
14
Thaichon, Park
14
Bauer, Hans H.
13
Klaus, Philipp
13
Stauss, Bernd
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Bang, Nguyen
12
Bilgihan, Anil
12
Brodie, Roderick J.
12
Conduit, Jodie
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
So, Kevin Kam Fung
12
Stock-Homburg, Ruth
12
Töpfer, Armin
12
Wieseke, Jan
12
Wirtz, Bernd W.
12
Ahn, Jiseon
11
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Published in...
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Journal of retailing and consumer services
5
Journal of promotion management : innovations in planning and applied research
4
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
The service industries journal
1
Tourism review
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
34
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34
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
8
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
9
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
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