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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
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Brand loyalty
Kundenintegration
Virales Marketing
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Customer satisfaction
11
Kundenzufriedenheit
11
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Viral marketing
4
Airline
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
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social media
3
Australia
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Brand authenticity
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Customer loyalty
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Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
29
Conduit, Jodie
13
Brodie, Roderick J.
12
Han, Heesup
12
Reichwald, Ralf
12
Piller, Frank T.
11
Rahman, Zillur
11
Bruhn, Manfred
10
Khan, Imran
10
Kumar, V.
10
Rather, Raouf Ahmad
9
Gil Saura, Irene
8
Jaakkola, Elina
8
Leckie, Civilai
8
So, Kevin Kam Fung
8
Büttgen, Marion
7
Hajli, Nick
7
Harrigan, Paul
7
Islam, Jamid Ul
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
Malthouse, Edward C.
7
Plewa, Carolin
7
Verlegh, Peeter
7
Busser, James A.
6
Dawes, John
6
Fatma, Mobin
6
Fink, Klaus-J.
6
Jacob, Frank
6
King, Ceridwyn
6
Popp, Bastian
6
Shamim, Amjad
6
Shulga, Lenna V.
6
Sohail, M. Sadiq
6
Tsiotsou, Rodoula H.
6
Woratschek, Herbert
6
Šerić, Maja
6
Ahn, Jiseon
5
Augusto, Mário Gomes
5
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Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
2
International journal of business performance management
1
Journal of hospitality marketing & management
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
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