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~person:"Loureiro, Sandra Maria Correia"
~subject:"Dienstleistungsqualität"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Dienstleistungsqualität
Event-Marketing
Markenartikel
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Markenführung
23
Brand image
17
Markenimage
17
Customer satisfaction
15
Kundenzufriedenheit
14
Social Web
11
Social web
11
Brand
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Holiday behaviour
6
Service quality
6
Tourism marketing
6
Tourismusmarketing
6
Urlaubsverhalten
6
Customer integration
5
Kundenintegration
5
Tourism
5
Tourismus
5
Emotion
4
Experience
4
Satisfaction
4
Tourism industry
4
Tourismuswirtschaft
4
Viral marketing
4
Virales Marketing
4
memory
4
Airline
3
Brand loyalty
3
Confidence
3
Experiment
3
Fluggesellschaft
3
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Undetermined
14
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1
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Article
16
Book / Working Paper
1
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Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
17
Author
All
Loureiro, Sandra Maria Correia
Zanger, Cornelia
33
Bruhn, Manfred
30
Drengner, Jan
27
Han, Heesup
26
Prentice, Catherine
22
Mattila, Anna S.
19
Klaus, Philipp
18
McColl-Kennedy, Janet R.
17
Nufer, Gerd
17
Khan, Imran
16
Rahman, Zillur
15
Wong, IpKin Anthony
15
Gustafsson, Anders
14
Hollebeek, Linda D.
14
Luppold, Stefan
14
Bauer, Hans H.
13
Fetscherin, Marc
13
Gil Saura, Irene
13
Japutra, Arnold
13
Sreejesh, S.
13
Gong, Taeshik
12
Gursoy, Dogan
12
Jahn, Steffen
12
Johnson, Lester W.
12
Usman, Osly
12
Balaji, M. S.
11
Bilgihan, Anil
11
Carlson, Jamie
11
Fournier, Susan
11
Huber, Frank
11
Hyun, Sunghyup Sean
11
Sarkar, Abhigyan
11
Scheinbaum, Angeline Close
11
Schmitt, Bernd
11
Fairley, Sheranne
10
Qu, Hailin
10
Quach, Sara
10
Rather, Raouf Ahmad
10
Zarantonello, Lia
10
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Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
International journal of hospitality management
2
Journal of travel and tourism marketing
2
Cogent business & management
1
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of strategic marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
17
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1
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
3
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
The dimensions of rural tourism
experience
: impacts on arousal, memory, and satisfaction
Kastenholz, Elisabeth
;
Carneiro, Maria João
;
Marques, …
- In:
Journal of travel and tourism marketing
35
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011886016
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
7
The influence of brand
experience
and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
8
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
1
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