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~person:"Loureiro, Sandra Maria Correia"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject:"Consumer preferences"
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Kundenzufriedenheit
Social web
Consumer behaviour
62
Konsumentenverhalten
62
Brand management
30
Markenführung
30
Brand image
24
Markenimage
24
Beziehungsmarketing
22
Relationship marketing
22
Brand
13
Customer satisfaction
13
Markenartikel
13
Social Web
13
Emotion
12
Viral marketing
9
Virales Marketing
9
Customer engagement
7
Einzelhandel
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Fashion
6
Mode
6
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Experiment
5
Holiday behaviour
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Urlaubsverhalten
5
Virtual reality
5
Virtuelle Realität
5
Advertising
4
Advertising effects
4
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18
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Article
22
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
22
Language
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English
22
Author
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Loureiro, Sandra Maria Correia
Han, Heesup
56
Mattila, Anna S.
27
Filieri, Raffaele
21
Bilgihan, Anil
20
Prentice, Catherine
20
Wong, IpKin Anthony
19
Flavián Blanco, Carlos
18
Hollebeek, Linda D.
18
Law, Chun Hung Roberts
16
Rather, Raouf Ahmad
16
Rita, Paulo
16
Wu, Luorong
16
Balaji, M. S.
15
Dwivedi, Yogesh Kumar
15
Hyun, Sunghyup Sean
15
Quach, Sara
15
Casaló, Luis V.
14
Jang, Soocheong
14
Gustafsson, Anders
13
Prayag, Girish
13
Khan, Imran
12
Klaus, Philipp
12
Söderlund, Magnus
12
Amin, Muslim
11
Bang, Nguyen
11
Carlson, Jamie
11
Fernandes, Teresa
11
Park, Jungkun
11
Prashar, Sanjeev
11
Prybutok, Victor R.
11
Rana, Nripendra P.
11
Sparks, Beverley
11
Tang, Liang
11
Thaichon, Park
11
Ahn, Jiseon
10
Barnes, Donald C.
10
Füller, Johann
10
Gursoy, Dogan
10
Johnson, Lester W.
10
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Published in...
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Journal of promotion management : innovations in planning and applied research
3
International journal of hospitality management
2
Journal of retailing and consumer services
2
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
The service industries journal
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
22
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
6
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
7
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
8
Exploring how mindfulness may enhance perceived value of travel experience
Loureiro, Sandra Maria Correia
;
Stylos, Nikolaos
; …
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 800-824
Persistent link: https://www.econbiz.de/10012260355
Saved in:
9
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
10
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
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