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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Subject
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B-to-B-Marketing
Business-to-business marketing
Konsumentenverhalten
Relationship marketing
Marketing
143
Theorie
72
Theory
72
Marktforschung
70
Market research
66
Marketingmanagement
59
Marketing management
56
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Beziehungsmarketing
18
Kommunikation
18
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
International marketing
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
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All
Undetermined
4
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Article
31
Book / Working Paper
16
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
8
Handbook
8
Handbuch
8
Sammelwerk
8
Aufsatzsammlung
3
Case study
2
Fallstudie
2
Lehrbuch
2
Reprint
2
Textbook
2
Accompanied by computer file
1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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1
research-article
1
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Language
All
German
24
English
23
Author
All
Malhotra, Naresh K.
Pepels, Werner
Homburg, Christian
140
Bruhn, Manfred
120
Kumar, V.
94
Han, Heesup
84
Huber, Frank
83
Herrmann, Andreas
80
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
61
Hollebeek, Linda D.
60
Loureiro, Sandra Maria Correia
54
Krafft, Manfred
53
Sheth, Jagdish N.
52
Walsh, Gianfranco
49
Grewal, Dhruv
48
Palmatier, Robert W.
48
Piller, Frank T.
48
Backhaus, Klaus
47
Thaichon, Park
47
Lindgreen, Adam
46
Stauss, Bernd
46
Vrontis, Demetris
45
Phau, Ian
44
Svensson, Göran
44
Gil Saura, Irene
42
Mittal, Vikas
42
Bang, Nguyen
41
Gierl, Heribert
41
Dwivedi, Yogesh Kumar
40
Ko, Eunju
40
Swoboda, Bernhard
40
Grönroos, Christian
39
Hennig-Thurau, Thorsten
39
Woodside, Arch G.
39
Prentice, Catherine
38
Neslin, Scott A.
37
Quach, Sara
37
Stock-Homburg, Ruth
37
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Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Heidelberger Fachbücher für Praxis und Studium
1
International Marketing Review
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
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Source
All
ECONIS (ZBW)
46
Other ZBW resources
1
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
4
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
7
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
9
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
10
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
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