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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lehrbuch"
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B-to-B-Marketing
Konsumentenverhalten
Lehrbuch
Marketing
143
Theorie
72
Theory
72
Marktforschung
70
Market research
66
Marketingmanagement
59
Marketing management
56
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Relationship marketing
19
Beziehungsmarketing
18
Kommunikation
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
International marketing
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Customer satisfaction
9
Kundenzufriedenheit
9
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3
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Book / Working Paper
22
Article
21
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
5
Sammelwerk
5
Handbook
4
Handbuch
4
Aufsatzsammlung
2
Lehrbuch
2
Reprint
2
Textbook
2
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1
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1
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1
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1
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Language
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German
24
English
18
Undetermined
1
Author
All
Malhotra, Naresh K.
Pepels, Werner
Han, Heesup
70
Kleinaltenkamp, Michael
61
Homburg, Christian
53
Backhaus, Klaus
52
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Herrmann, Andreas
50
Huber, Frank
49
Kumar, V.
48
Loureiro, Sandra Maria Correia
48
Hollebeek, Linda D.
46
Bauer, Hans H.
45
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Gierl, Heribert
38
Bang, Nguyen
36
Bruhn, Manfred
36
Dwivedi, Yogesh Kumar
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Bagozzi, Richard P.
33
Swoboda, Bernhard
33
Vrontis, Demetris
33
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Sharma, Piyush
30
Schramm-Klein, Hanna
29
Sheth, Jagdish N.
29
Balaji, M. S.
28
Baumgarth, Carsten
28
Kuß, Alfred
28
Rajagopal
28
Septianto, Felix
28
Voeth, Markus
28
Chintagunta, Pradeep K.
27
Dawes, John
27
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Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Examenswissen Marketing
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
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Source
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
11
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43
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
4
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
7
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
9
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
10
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
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