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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Lehrbuch"
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B-to-B-Marketing
Lehrbuch
Marketing
143
Theorie
72
Theory
72
Marktforschung
70
Market research
66
Marketingmanagement
59
Marketing management
56
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Relationship marketing
19
Beziehungsmarketing
18
Kommunikation
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
International marketing
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Customer satisfaction
9
Kundenzufriedenheit
9
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Undetermined
1
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Book / Working Paper
17
Article
11
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Aufsatz im Buch
7
Book section
7
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
Handbuch
2
Lehrbuch
1
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1
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1
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Language
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German
21
English
6
Undetermined
1
Author
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Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
56
Backhaus, Klaus
45
Homburg, Christian
26
Voeth, Markus
24
Bruhn, Manfred
21
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Baumgarth, Carsten
20
Henneberg, Stephan
19
Kuß, Alfred
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Jacob, Frank
15
Kumar, V.
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Meffert, Heribert
14
Brennan, Ross
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kreutzer, Ralf T.
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Plinke, Wulff
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
Kotler, Philip
10
La Rocca, Antonella
10
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Examenswissen Marketing
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
11
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28
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
6
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
7
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
8
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
9
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
10
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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